We Are The Media

Whether we, as viewers of a television show or film, have the ability to put ourselves into the "reality" of imagination, still thrive to be a part of new media. The object of becoming consumers becomes increasingly intelligent to the idea of convergence with new media. With consumers representing old media with a new twist on art and technology, convergence begins to overturn one or the other and conform with both ideas of an artist in new media, with a new updated strategies of marketing.

Convergence Culture depicts the idea of convergence culture , "where old and new media collide, where grassroots and corporate media intersect, where the power of the media producer and the power of the media consumer interact in unpredictable ways" (Jenkins 2). Old and new media collide? The idea seems simple when considering any aspect of media. Beginning with sitcom television shows, a theme is usually based on a stereotypical family and their everyday problems they must face. These shows represent with minor and many tweaks, the same source of "reality", representing old and new media, just with better technology.

Those that represent a better source of new media, are represented through large markets, such as Coca-Cola and American Idol, two very different aspects of the corporate world. Automobile corporations, clothing companies, and even restaurants must all keep up with technology and culture. Brands such as Coca-Cola, are built upon many contacts between the brand and the consumer. The connection promotes interest on an audience that continues long term. The intensification of how these companies draw in consumers, ables the company to break through "clutter" and create convergence, making technology apparant to old and new technology. Marketing becomes apparant in increasing profits in a company, and convergence into new media.

So, becoming a part, in some way, of these television shows, increases our ability to cope and communicate with new media. The "reality" of these shows, promote marketing, and in return a viewers investment in a company, allowing for new media to come through, at the expense of the viewer.