Tuesday, June 23, 2009

Underselling Talents in New Media

The reuse of technology to produce a new form of art we call "remix" tends to conform to the simple, uncreative media the new generation seems to be focusing on. To focus on art, you must focus on the artist and what they can be capable of to improve the generation of new media. With new expressions and techniques in writing, artists undermise their capability of producing real talent--not used talent.

Lawrence Lessig compares a few types of criticism that either relates with or repels the idea of "remix". Lessig proves both arguments to reason with or against the idea of creativity. In the "Differences in Value" chapter in the Cultures Compared section, Lessig begins with demising the blogging technique as "crap", just as any real work of art, for example, J.J. Abrams, is now being compared to any produced video on YouTube. Whats the difference? There are many, except for the criticism that we, as viewers, tend to accept as the same thing, because it seems as if we do not know the difference.

"Remix" is a form of art. Lessig definitely proves his opinion of the negativity of remixing, but in reality, we base our ideas, innovations, and creativity from the past. Although some videos uploaded on YouTube seem to have a lack of imagination, many others may have presented video clips just the same as documentaries, short movies, and digital collages. If this is not art, than I dont know what is. Just as Lessig states, "anyone who thinks remixes or mash-ups are neither original nor creative has very little idea about how they are made or what makes them great. It takes extraordinary knowledge about a culture to remix it well" (93). Art is based on culture and history, and the new generation seems to be attaining to culture. Everything is being remixed and improved in all forms of media, not just YouTube.

YouTube, and other new types of "writing" have become the new literacy to humans; a new form of expression. This type of expression has emphasized a new form of freedom to writers and readers, and this is what becomes the problem of underselling talents of artists in new media.

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